AI is shaking everything loose. It gives us the chance to reimagine and rebuild who we get to be, and how life and work get to feel. hallelujah.
We get to do it in-tune with our most human motivations, if we can put words to them. And with AI's help, we're more capable than ever, if we can figure out how AI can help.
But those two wild edges — yourself, and AI — are impossibly hard to reckon with alone.
Come be safe with eager, fascinated, collaborative fellow travelers at that frontier. Let's play there, and see what we find.
Then, when AI changes again a week later, let's do it again.
Conversations That Matter
AI Camp
For people eagerly tinkering with and reading about AI, but who still feel that they're missing out on what to best do with it.
Facilitated but unstructured conversation. No presentations, but probably plenty of casual demos. The place that's neither work nor home where you get to wonder, ask, learn, and experiment.
Career Reinventors
For people who left a career, lost a career, or are rethinking theirs.
We are people going through the same thing, figuring it out together. No interview prep, resume strategies, or presentations. This is facilitated peer coaching as we work through the stages of discovering and developing our new professional identity.
Build AI that Amplifies the Best of You
Teach AI How to Think Like You
You want to use Claude Code (but for information-work, not for coding). Let's set it up so it thinks like you at your best, so that it can think with you and for you.
Each person has to craft an AI setup that suits their mind, so this is not a course, but it does have structure. We'll cover Skills, sub-agents, knowledge structure, context management, and more. You'll get tactical help, advice, and ideas, and see what others are building.
Teach AI What Matters to You
Your AI doesn't know you yet. You've never had a reason to describe yourself before. Let's put words to you so that AI can serve you best.
Each of us will build our own self-knowledge documentation — something for AI to draw on, but that also helps us to understand ourselves. We'll work through dimensions like what matters to you, your cognitive style, things that are hard for you, and much more. Seth has been building his own for years; this is where you build yours.
A typical month
| Tue | Thu | Fri | |
|---|---|---|---|
| Week 1 | Teach AI How to Think Like You | Teach AI What Matters to You | AI Camp |
| Week 2 | Career Reinventors | Teach AI How to Think Like You | Teach AI What Matters to You |
| Week 3 | Teach AI How to Think Like You | AI Camp | Teach AI What Matters to You |
| Week 4 | Teach AI What Matters to You | Teach AI How to Think Like You | Career Reinventors |
Services
Executive AI Coaching
Build the system that helps you make decisions. Not traditional executive coaching with AI bolted on — the hybrid that doesn't exist yet. Strategy, blind spots, how you feel about things, and how to build your thinking infrastructure.
1-on-1Individual AI Coaching
Set up your own Claude Code environment — a personal thinking system that knows how you work, what you're working on, and how to think alongside you. Your setup becomes a reflection of your mind. First session free.
1-on-1AI Product Advisory
For founders who know they want to build an AI product but don't know AI. Starts as product strategy. Becomes a conversation about what kind of thinking you want to encode — and whose.
RetainerCognitive Architecture for Teams
Your team has expertise it can't fully articulate. We map what your people know at their best, identify where that knowledge lives and where it's missing, then build an AI system that holds it, extends it, and thinks alongside your team.
Teams & OrganizationsHosted AI Learning Groups
Bring me into a group that already exists — a friend group, a team, a professional circle. I create the space where people discover things together they wouldn't discover alone. Permission, not a push.
Groups & TeamsGet in Touch
Interested in coaching, advisory, or a learning group? Reach out and let's talk about what you need.
[email protected]